Young mothers are not always aware of the importance of education at the moment when they are at home with small children. Problems in most cases get significant when children are older or they get separated from their partner’s. Women who want to re-enter the labour market have reduced chances as a result of their low educational attainment. This in turn leaves them at risk of poverty and social exclusion.
Thus an innovative outreach strategy & motivational campaign for awareness raising on the issue has been developed: the campaign aimed to address young mothers directly and to motivate them to (re)enter education or professional training at an early stage in order to raise their chances of being able to earn their own income and reduce the risk of welfare dependency during the life cycle, thus securing a better future for them and their children.